Nate Soares paid a PR agency to secure media placements for former Anthropic researcher Jacob Coxon after the researcher had publicly claimed he was acting alone. Coxon, who became a prominent figure in the AI safety movement after leaving his role to share warnings about artificial intelligence, used the firm DEY. to coordinate his press appearances. These revelations follow Coxon's attempts to influence a national debate on how the U.S. should regulate AI technology.

Soares stated he only engaged the firm after one of Coxon's posts surpassed 100k likes, though reports from Pirate Wires suggest the bookings were preemptively scheduled. Soares appeared on Tucker Carlson two days after Coxon resigned from Anthropic. Coxon has also acknowledged that "friends in policy" helped orchestrate an exclusive interview with the Wall Street Journal that was published before his initial social media posts went viral.