Entrepreneurs can now automate sales analysis, revenue trends and campaign drafting through a suite of third party integrations including Shopify, Vercel and Replit. Meta's new Muse AI agent supports 22 distinct connectors, allowing users to manage payments and issue refunds via Stripe or organize tasks through Zoom, Figma and Canva. The system operates under user approval for all spending and publishing, and was developed after Meta observed users in sectors like plumbing and farming utilizing the agent's consumer version for business tasks.

The expansion into the commercial market follows data showing about a third of early Muse users had already linked the tool to Facebook or Instagram business profiles. Meta described the agent as a primary product for the era of "personal superintelligence" as CEO Mark Zuckerberg seeks to move beyond the consumer AI market. Access to the lauched connectors is mostly free, though Meta offers paid subscription plans for users with higher volume needs.