The customer relationship management provider will leverage a network of 50M people to investigate user motives after purchasing an AI interviewing firm. This acquisition of Listen Labs integrates first party customer intent into the Agentforce platform, providing AI agents with context on why customers take specific actions rather than simply tracking what those actions were.

Founded in 2023 by Florian Jue and Alfred, Listen Labs has previously provided AI interview services for clients including Microsoft, Anthropic, and Sweetgreen. While the companies did not officially disclose the transaction terms, reportage indicates the deal is valued at approximately $2B. The integration aims to scale these human-centric insights across the company's entire global enterprise client base.