The company replaced its 5x and 20x usage tiers with new labels, Pro Standard and Pro More, and removed corresponding limit descriptions from its pricing page. These structural changes precede the launch of an always on agent and a new high-cost subscription tier introduced during OpenAI's annual DevDay event.

The "ChatGPT Pro Max" membership costs $500 per month and allows users to handle long running tasks and complex workflows. This price exceeds the median monthly income in 128 countries, or 66% of UN member states, leading critics to argue that the costs contradict the company's earlier promise of providing intelligence that was too cheap to meter.