A new identity for the combined media firm may be disclosed tomorrow, potentially alongside an update on Ynon Kriez. Paramount intends to finish its merger with Warner Bros. Discovery (WBD) next week and will likely unveil the joint brand as part of the finalization process. The transaction will unite the two entertainment giants under a single corporate entity.

The timing of the closing and the subsequent rebranding of the operation follow ongoing efforts to integrate the two organizations. Both companies are preparing to move the unified business into its next operational phase once the acquisition is legally settled by the end of the coming week.